Who Is LOG.IC?
My name is Eric Love and I consider myself a story teller. I use video, pictures and words to tell the stories of individuals, families and businesses.
As an individual, I believe that anything worth doing is worth doing well and, more importantly, worth doing with love. In fact, my life philosophy is, "If you can't do something in love, you shouldn't do it at all." That's a plan I try to live by, both personally and professionally. That's one reason why I love connecting with organizations that make an impact in their communities, whether non-profits and school groups or businesses and community leaders. My hope is one day, we will realize we are all on the same team and learn to thrive together. In the meantime, I love telling good stories with good people.
The goal of a story is to move people in some way. Whether with video, words or images and graphics, my end goal is always to tell a good story. When your story is told successfully, it expresses your strengths and the unique way in which you do what you do.
It isn’t enough to tell people who you are and what you do. You have to show them in exciting and captivating ways. What you show them speaks louder than a list of bullet points. How you show them can move them to take action.
With every service I offer, I seek to answer this question: what is the best way to tell this story? Showing always beats telling. How can we show people that you are the best fit for their needs?
Below is an overview of what I do.
This is the age of YouTube. Words alone do not often capture someone’s full attention the way video does. Video done well speaks volumes, and it seems to do so effortlessly. It is story telling for the 21st Century, and every story is unique.
Videography should be full service. From prep work and brainstorming to writing a script and scheduling a shoot, all the way to the editing room, I will work to see your story is told in a captivating and unique way. Using brand new recording technology gives the shoot a cinematic feel while saving time and money that traditional movie equipment requires.
Interviews with “talking heads” can be so boring, but they don’t have to be. They are one of the easiest ways to communicate information. From experts within your company to customer testimonials, an interview can be an exciting way to educate prospects and customers when it has the added appeal of secondary shots, known as b-roll, that communicates visually what the interviewee is testifying to. Combined with good audio recording and lighting, and accented with the proper use of music and b-roll shots, an interesting interview can be made into a moving, cinematic short film.
Two popular video subjects are weddings and babies. Rather than setting a camera on a tripod and recording everything that happens on your special day, and thus creating an accurate yet boring account that no one will ever want to watch again, a wedding video should capture the essence of the day and highlight the beauty of the union. It is a snapshot of memories, alive and vibrant. The same applies for your newborn or their first birthday.
Or perhaps your story is best told through an advertisement for TV, a music video, or a promotional film or documentary. Whatever your video needs, I can help.
By creative photography, I simply mean candid, real world shots. I love taking photos of people when they aren't posing for a camera. For the past few years I've specialized in shooting photos for magazine articles of people in their world living it the way they live. When you stop to pay attention, beauty is everywhere and in everyone.
I specialize in real world shots. That is, I don’t shoot studio shots (except for the occasional product shot) and I don't photograph weddings. When promoting yourself or your products, a clean studio shot is great, but your customers (or your friends and family) want to see you in the real world. When it comes to showing off your people, the best place to do that is the environment in which they work.
From events and special promotions to new products and services, photos can be a great way to educate people about what’s going on with your business. Pictures can take a blog from good to great and make your company pop in the social media feeds of prospects and customers. Photos are an organic way to continually refresh and enhance your story.